Job Description
About the Role: We are looking for a Senior Product Marketing Manager to lead the go-to-market (GTM) strategy for new innovations and features, leaning towards our Spanish-speaking customers. Reporting to our Senior Manager of Product Marketing, you'll play a pivotal role in driving our product's market success.
You'll collaborate across Consumer Product, Business Management, Legal, Growth Marketing, Analytics, Brand Strategy, and Creative teams to bring new features to market and expand our reach. While your primary focus will be on scaling our remittance business, you'll also contribute to how we introduce additional financial services that complement our remittance customers' needs over time.
We're looking for a strategic, data-driven, and creative marketer with expertise in product-driven growth and app marketing with professional fluency in Spanish and English. You are passionate about consumer behavior, experienced at navigating complexity, and adept at crafting compelling marketing strategies that delight customers.
This role requires 3 days a week in office at our Seattle, WA HQ.
You Will: - Own and drive go-to-market strategies for new product features, customer experiences, and audience segments-balancing a bias for action with the ability to sweat to details, all to deliver high-impact launches that advance key business objectives.
- Shape the product positioning and messaging for our core remittance product and its features, translating deep customer insights and market intelligence into compelling, unique, and notable narratives.
- Navigate complexity with strategic clarity, leveraging strong business acumen, analytical rigor, and cross-functional influence to make decisions that drive customer and business success.
- Empower teams with the frameworks, strategies, and tools-including GTM strategy briefs, launch roadmaps, experiment plans, and creative briefs-to execute with precision and impact.
- Provide leadership updates with key insights, learnings, and recommendations to inform broader product and marketing roadmaps.
You Have: - 5+ years experience in a data-driven consumer (B2C) product company, with a strong track record of leading go-to-market strategies and influencing product roadmaps.
- Professional fluency in Spanish and English.
- Proven success launching new products and features for diverse consumer audiences through strategic acumen, data-driven decision-making, and strong cross-functional collaboration.
- Expertise in crafting compelling messaging and positioning that resonates with customers and drives product and feature adoption.
- Experience with and expertise in communication, storytelling, and presentations, with the ability to distill complex concepts into clear, compelling narratives.
- Experience collaborating with Product, Business, and Marketing teams to develop strategies, execute experiments, and analyze results that drive successful launches.
- Experience interpreting unit economics, consumer behavior, and market data to inform marketing strategies.
Compensation: $160k
We look forward to reviewing your application. We encourage everyone to apply - even if every box isn't checked for what you are looking for or what is required.
PDSINC, LLC is an Equal Opportunity Employer.
Job Tags
Work at office, 3 days per week